Applications have opened for nationwide breakfast club awards, giving schools the chance to win £1,000 for their breakfast club and be recognised at a special ceremony at the Houses of Parliament.
The Kellogg’s Breakfast Club Awards celebrate breakfast clubs up and down the country, recognising best practice and innovation among the thousands of breakfast clubs that take place at schools across the UK.
Applications are now open and close at midnight on Friday 29th June 2026. Schools are invited to share the work of their breakfast club and the teachers, support staff, volunteers and pupils who help children start the school day fuelled and ready to learn.
Andrew Ridge, Social Impact Manager at Kellogg’s, said: “We’ve been supporting breakfast clubs for nearly 30 years, so we understand the important role they play for children and families across the UK.
“Every morning, schools are creating safe, welcoming spaces where children can enjoy breakfast, build friendships and start the day ready to learn. The positive impact these clubs have is made possible by the passion and commitment of the teachers, support staff and volunteers behind them.
“That is why, over the last fifteen years, Kellogg’s has been proud to celebrate the amazing work that goes into breakfast clubs across the country through our awards. We are looking forward to hearing from schools again this year and recognising the people and pupils who help make these clubs so special.”
This year, Kellogg’s will recognise winners across eight award categories, including six regional awards for Scotland, Wales, Northern Ireland, South England, Central England and North England.
New for 2026, the Breakfast Club Star Award will recognise an extraordinary pupil who consistently shows enthusiasm, kindness and commitment at their breakfast club, helping to create a positive, welcoming and supportive start to the day for others.
As part of the application process, schools will be asked to put forward a pupil they feel deserves to be named a Breakfast Club Star. The winning pupil will be named at the awards and invited to share their personal thoughts on what breakfast clubs mean to them.
Each category winner will receive a £1,000 cash grant to spend on their school breakfast club, helping them to enhance their provision, invest in new equipment, activities or resources, and continue creating a welcoming space for children at the start of the day.
The Kellogg’s Breakfast Club Awards typically receive more than 500 applications from schools across every corner of the UK, with entries highlighting the important role breakfast clubs play in supporting children’s wellbeing, attendance, learning and social development.
Winners will be revealed at a ceremony at the Houses of Parliament on Wednesday 18th November 2026, where schools will have the opportunity to share their stories in front of MPs and leading industry figures.
Kellogg’s has been supporting breakfast clubs for 28 years and since 1998, has donated more than £7 million to schools across the UK as part of its efforts to alleviate hunger and help provide children with the start they need to be fuelled and ready to learn.
Previous winners include Southbury Primary School in Enfield, which was named Kellogg’s Breakfast Club of the Year 2025, and Stranraer Academy in Scotland, which was recognised for the outstanding impact of its breakfast club on pupils and families.
Last year’s judging panel included Andrew Ranger, MP for Wrexham, Helen Hayes, MP for Dulwich and West Norwood, Professor Greta Defeyter OBE and Greggs CEO, Roisin Currie.
Schools can enter the awards at https://kelloggconsumeraffairs.my.site.com/survey/survey/runtimeApp.app?invitationId=0KiVt00000GerM9&surveyName=uk_breakfast_club_awards_2026&UUID=b7f78ffb-8b96-4d43-99e0-731c214f9b54
