Geoff Jones, parent communications expert at ParentMail, identifies some improvements schools could make when keeping in touch with parents…
Thankfully, home-school communications have evolved out of all recognition since the days of the crumpled letter at the bottom of the book bag. But although schools are working hard to improve the way they reach out to parents, their messages don’t always hit home.
So where could you be going wrong with your school communications?
1. Irrelevant messages
2018 - everyone is online students, teachers and parents
In light of recent news that one in three teachers have reported derogatory comments posted about them on social media from parents and children, the discussion around student and teacher communication practices is becoming increasingly vital.
The interaction with teachers on social media raises a lot of questions: Is there a need for out-of-school hours communication? If so, what channels should they be using? Do teachers need to be more careful about revealing their identities on social media?
In the run-up to Anti-Bullying Week, new data shows that at least 11,300 <#_ftn1> school leaders across the country have received negative or offensive comments on social media against themselves, their school or their staff.