Pupils' winning flavour becomes brand new retailed Carb Killa® bar from Grenade®
Grenade ® is excited to announce it’s bringing a brand-new tasty limited-edition flavour to the Carb Killa® range, following the announcement of the winning entry of The National Enterprise Challenge (TNEC).
The official masterminds and winning pupils from The Bourne Academy, including Amy Lewis, Lina Salata and Toby Durham – all aged 15 and from Bournemouth – not only unleashed their business minds and creative flairs but showed true entrepreneurial skills with their winning design, which will be taken to market towards the end of the year.
What’s more, the three lucky winners will be taken through each manufacturing step of producing the healthier alternative protein-packed Carb Killa ® bar, right from concept to creation: learning about each stage of the process including manufacturing, marketing, and retail.
Grenade ® proudly partnered with TNEC last year, providing Key Stage 4 (KS4) pupils with a chance to design a brand-new protein-packed bar. Students were tasked to deliberate all the different elements involved in developing and launching a new protein bar to market, including branding, packaging, ingredients and marketing.
In total, 104 schools across the UK participated in the national school competition, proving how popular, appealing, and successful the opportunity was to be involved.
Once all entries were submitted, they were shortlisted by an expert judging panel. Consisting of fitness famous couple, Chloe Madeley and James Haskell, professional football freestyler, Liv Cooke, and Head of Innovation at Grenade®, Rob Page, they ranked each entry out of 100 based on metrics such as idea, presentation, design, and brand.
The six shortlisted entries were then shared with CEO and founder of Grenade®, Alan Barratt, who made the final decision of the winning group.
Alan, comments: “We created this challenge with TNEC to help motivate the next generation of entrepreneurs – getting them set up with a key set of business skills that can be used upon leaving school. The amount of thought, dedication and passion that went into each entry was mind blowing and we can’t thank all the pupils involved enough for their hard work and participation.
“TNEC helps pupils get prepared for the world of work, engaging their minds in a way they may not have done so before – and that’s why we wanted to be involved. Adapting to lockdown life in an instant, TNEC transitioned their nationwide competition to an online format so students were still able to participate, allowing them to remain engaged from the comfort of their own homes.
“We’re looking forward to releasing the new flavour in the next few months – watch this space, it’s one that won’t disappoint and sure to add more fuel to your tank!”
For more information on Grenade® and its Carb Killa® range, visit here.