Magical ‘Elf for Christmas’ this years must-have advent trend. December will never be the same again!


A modern family tradition, ‘Elf for Christmas’ is a magical toy & reward kit perfect for girls & boys aged 2 & over. Available as a girl or boy Elf, this engaging toy brings fun & magic to your home throughout December – while promoting good behaviour and family engagement.

Where the magic really happens is in the Christmas Reward Kit - a unique package to help you bring the excitement of the Elf to life. Our kit includes an arrival letter from Santa, explaining Elf's role in your home, a reward chart & stickers, Mini Report Cards & Certificates that can be used to promote kindness & good behaviour. Will you be on the Naughty or Nice List?

Keep the festive spirit alive with Beware of the Elf signs for your door & a Thank You postcard to round off the magic in January. There is also a Letter to Santa Claus template, ready to post your letters off to the big man himself, and a Goodbye letter for when it's time for Elf to go back to the North Pole.

Throughout December, you will receive unique personalised emails from Santa Claus, directly to your children or class, with information that your Elf has learnt about you. It really is magic. All you need to do is believe it!

In 2015, 34 year old mum of two, Sarah Greenwell put pen to paper & turned her magical Christmas Elf ideas into a product for her young children. From a kitchen table & an online store, Elf for Christmas was born. A sell out in its first year, Elf was noticed by many leading national toy retailers, including John Lewis, Waterstones, Harrods, Selfridges & Argos - all of whom will stock Elf for Christmas this Winter.Image removed.

Our Elf toys are totally unique to us; lovingly designed to get them just right, with endearing charm, a friendly face, mischievously long arms & dinky clothes, we know Elf will be loved. Designer Sarah, is a self-confessed big kid with a Christmas addiction & it shows! Launching for Christmas 2016, at the Image removed.request of our customers, is an illustrated Children’s story book with focuses on promoting Elf’s kindness motto – “treat others as you want to be treated.”

Create magical memories for the Little People in your life year after year. Elf will become one of the family. 

RRP Boy or Girl Christmas Elf Toy & Magical Reward Kit £24.99/ Magical Christmas Reward Refill Kit £12.50/ Elf’s First Adventure Illustrated Story Book £5.99. Available from September 2016