Holdens appointed to rebrand University of Southampton Students’ Union

With over 23,000 members and a wide range of services, offers and facilities, the University of Southampton Students’ Union is one of the biggest in the country.

The University is in the top 1% of universities worldwide and the Union has recently released a 2020 Vision Plan, with the ultimate objective of becoming one of the top ranked unions in the UK within the next five years. To help them achieve this status, SUSU have appointed Holdens - one of Manchester’s leading integrated creative agencies - for a comprehensive brand review.

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Holdens will work closely with SUSU to create a new Brand Identity and Guidelines as well as an Integrated Communications Strategy. SUSU are looking to not only increase its current members’ active engagement, but also to appeal more directly to mature, international, and non-Highfield based students, who constitute a large portion of their audience. They are looking for a total brand overhaul to help them connect with their audiences across all of their physical and digital touch points.

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Ted Holden, Managing Director of Holdens, said: ‘The Students’ Union plays an integral role in a university’s culture and how that’s experienced by students. It’s very exciting for us to be working with SUSU to help realise the vision for their brand and how that will impact on the day to day lives of their staff and students alike.’ Scott McCarthy, Chief Executive of SUSU, said: “SUSU has enjoyed a long and storied history of enriching the lives of students at the University of Southampton – but we know we have work to do in order to maximise our potential. Our brand and identity must be strong and meaningful to build relationships and we believe we have identified an exceptional creative partner in Holdens’ to facilitate this review and journey. We can’t wait to get started.” This is not the first time that Holdens has worked with a higher education institution for Branding and Communications. In 2014 they rebranded Manchester Metropolitan University Students’ Union. They created the now infamous ‘smiley’ logo which signifies an immediate welcome, while breaking the barriers of typefaces and language for its 35,000 members. [[{"type":"media","view_mode":"media_large","fid":"190","attributes":{"class":"media-image aligncenter size-medium wp-image-7586","typeof":"foaf:Image","style":"","width":"300","height":"131","alt":"Holdens SUSU Image 2"}}]]

To find out more about Holdens and their work in the education sector, visit: www.holdensagency.com